University of Exeter

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A university brand inspired
by the past and built
for the future.

We created a visual identity that reflects Exeter’s positive momentum and strategic focus to build a greener, healthier and fairer future. We developed a brand to simultaneously evoke a sense of prestige and progress.

We reinvigorated their heritage crest and legacy green colour palette for the digital age and paired these with contemporary design and typography. The result is a brand that celebrates Exeter’s status as a world-leading institution with a proud history and an ambitious future.

A key element of the brand is an instantly recognisable and distinctive design system based on the crest device. It invites the audience to ‘see through the eyes of Exeter’ and delivers endless flexibility with visual consistency.

University of Exeter

We have also worked on Brand Transformation projects for University of Birmingham and University of Kent.